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Personalised skincare guidance

Stop guessing. Get skincare chosen for you.

Three photos and a few questions. MyAgenix reads how your skin looks, then gives you a morning and evening routine and the specific products that best fit your skin, your goals, and your budget. There’s an optional meal planner alongside it, built around those same goals and the food you actually like. AI-powered cosmetic guidance.

Start your consultationSee how it works

Takes a few minutes. Your photos stay private to your account — delete them anytime.

Beauty aisles hold thousands of products and endless claims. Knowing which ones actually suit you is overwhelming — and expensive to get wrong. MyAgenix cuts through the noise.

How it works

Three simple steps from unsure to sorted.

  1. Step 1: Three photos

    You agree to exactly what happens first — then take three photos: straight on, and turned slightly each way. They stay private to your account and you can delete them at any time.

  2. Step 2: A few questions

    While your photos are being read, you answer a short set of questions about your skin, your goals, your budget and anything you’d rather avoid.

  3. Step 3: Your report

    You get a plain-language read of what we can see, an AM and PM routine, and the specific products that best fit you — with links to buy, or scan the shelf in-store.

A look inside

See what MyAgenix chooses for you.

Three photos and a short questionnaire, answered while your photos are being read. Then your report, a morning and evening routine, the products that fit you, and meals if you want them.

  1. Three photos

  2. A few questions

  3. Your report

  4. Routine, products and meals

Illustrative preview. The readings, product names and prices shown are examples, not recommendations.

Why MyAgenix

  • Personalised to you

    Built around your skin, goals and preferences — not a generic list.

  • Evidence-led

    Grounded in well-studied cosmetic actives, graded honestly.

  • Honestly independent

    We recommend what fits you best — never what pays us most.

  • Budget-aware

    Strong options at every price point.

  • Morning and evening

    Your products, in the order to use them, split across AM and PM.

  • Brands you know

    Hundreds of popular products across the brands on the high street.

  • In-store too

    Scan products on the shelf and see what fits your consultation.

  • Meals, if you want them

    An optional batch-cook meal planner built around the food preferences you set.

Skincare, explained

What the research actually says.

The beauty aisle runs on hype. Here’s a plain-language, honestly-graded look at the ingredients worth knowing — the same evidence-first thinking behind every recommendation MyAgenix makes.

Strong evidenceGood evidenceEmerging

  • Broad-spectrum SPF

    Strong

    Best for: how your skin ages

    The most evidence-backed step in any routine. Daily broad-spectrum sunscreen helps prevent the visible signs of sun exposure — the single biggest driver of how “aged” skin looks over time.

  • Retinoids (retinol)

    Strong

    Best for: fine lines & texture

    Among the most-studied cosmetic actives for the look of fine lines and uneven surface texture. Best introduced slowly. Prescription-strength retinoids are medicines — MyAgenix doesn’t advise on those.

  • Vitamin C

    Good

    Best for: brightness & even tone

    A popular antioxidant used to support a brighter, more even-looking complexion. How well it works depends a lot on the formula and how stable it stays once opened.

  • Niacinamide

    Good

    Best for: even tone & pores

    A versatile, well-tolerated active associated with a more even-looking tone and the appearance of refined pores. Plays nicely alongside most other ingredients.

  • Hyaluronic acid

    Good

    Best for: hydration

    A humectant that binds water to help skin look plump and feel hydrated. A moisture booster — not an “anti-ageing” active on its own, despite how it’s often marketed.

  • Exfoliating acids (AHA/BHA)

    Good

    Best for: smoothness & clarity

    Acids that help smooth surface texture and clear the look of congested pores. AHAs suit dryness and tone; BHA (salicylic) suits oil-prone skin. Easy to overdo — more isn’t better.

  • Ceramides

    Good

    Best for: barrier & comfort

    Skin-identical lipids that support the skin’s barrier, helping it feel comfortable and look less dry. A quiet workhorse rather than a headline active.

  • Peptides

    Emerging

    Best for: firmness (early days)

    A newer category marketed for firmness and the look of ageing. Promising in places, but the evidence is more mixed and very formula-dependent — so we grade it honestly rather than overhype it.

A few principles that beat any single product

  1. Sunscreen does more for how your skin ages than any serum. If you only do one thing, do that.

  2. Consistency beats a big shelf. A few well-chosen products used regularly outperform ten you rotate.

  3. Add one active at a time, and patch-test. It’s the simplest way to learn what your skin actually likes.

  4. Price isn’t potency. The active and its concentration matter far more than the label or the cost.

  5. General rules are a starting point, not a routine. How your skin responds is individual — which is exactly what the consultation personalises.

This is general cosmetic information, not medical or personalised advice — it doesn’t diagnose or treat any condition, and how your skin responds is individual. “Evidence” here reflects the balance of published cosmetic-science research, graded conservatively.

Skincare today, with optional meal planning alongside it. Haircare and supplements coming soon.

Take MyAgenix with you

MyAgenix runs in your browser. Add it to your home screen and it opens like an app — handy when you’re standing in the aisle deciding between two bottles.

Add MyAgenix to your home screen

Three taps, about ten seconds. No app store, nothing to download.

  • iPhone or iPad

    In Safari

    1. Tap the Share button at the bottom of Safari.
    2. Scroll down and choose “Add to Home Screen”.
    3. Tap “Add”.

  • Android

    In Chrome

    1. Tap the ⋮ menu at the top right of Chrome.
    2. Choose “Add to Home screen”.
    3. Tap “Install”.

It then opens full-screen with its own icon, like any other app on your phone.

Know someone stuck in the skincare aisle?

Send them MyAgenix.

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Why we built it

“I got tired of standing in the skincare aisle holding two bottles I couldn’t choose between, reading claims I couldn’t check, and spending money on products that didn’t suit me. MyAgenix is the tool I wish I’d had. Honest, evidence-led guidance that tells you what actually fits your skin and your budget, and nothing more.”

Maz, founder of MyAgenix

Questions, answered

Is MyAgenix AI or a real person?

MyAgenix uses AI to guide your consultation and match you to well-studied cosmetic ingredients. It’s guidance to help you choose products — not a medical service, and it doesn’t diagnose or treat anything.

What happens to my photos?

Before the camera opens, we tell you exactly what we will do and ask you to agree — if you don’t, nothing is taken. The three photos are used only to prepare your cosmetic suggestions: Anthropic’s Claude AI analyses them for us, and they are never used to train AI models. They are stored securely in the UK/EU and private to your account. You can delete them at any time — closing your account removes them immediately, or email us and we’ll remove them for you.

Does MyAgenix diagnose skin conditions?

No. MyAgenix offers cosmetic product guidance only — it doesn’t diagnose, treat or cure any condition. If you have a skin concern that needs medical attention, please see a healthcare professional.

How does MyAgenix make money?

Some product links may earn us a commission, at no extra cost to you. This never influences which products we recommend — recommendations are based on how well a product fits you, the evidence behind its ingredients, and your budget.

Are these products I can actually buy?

Yes — popular products across the brands you’ll find on the high street, at a range of price points, with links to buy online or the option to scan a product on the shelf in-store and see how it fits you.

How long does a consultation take?

A few minutes. You take three photos, then answer a short set of questions while they’re being read — so the waiting and the questions happen at the same time. Your report is there at the end.

Do I need an account?

Yes — your consultation, routine and photos are private to you, so you sign up with your email address, verify it, and set a password. It also means you can come back to your report and add a new consultation later.

Is there an app to install?

There’s nothing to download and no app store involved. On a phone you add MyAgenix to your home screen in three taps, and it then opens full-screen with its own icon, like any other app. The step-by-step for iPhone and Android is further up this page, under “Take MyAgenix with you”.

How MyAgenix works with your data

MyAgenix offers cosmetic guidance to help you choose products. It is not a medical service and does not diagnose or treat any condition. Your data is stored securely in the EU, you stay in control, and you can delete it anytime.

Your skin, sorted.

Three photos, a few questions, and a routine chosen for you. Questions before you start? Get in touch.

Start your consultationGet in touch